About Us
Ecosys's Philosophy
Born from Sumit and Chirag's hostel days practicing extreme minimalism and financial discipline, Ecosys believes in cutting the unnecessary. Why measure? Why juggle 5 products? Why waste water in shipping? Why use plastic jugs?
We're here to give you back what matters most—time with your family, focus on your passions, freedom from mundane chores. Leave laundry to Ecosys.
Our Vision
"To lead India's shift from traditional laundry to concentrated, convenient formats—redefining how 100 million households think about laundry."
Our Mission
"To revolutionize laundry in India by creating convenient, high-performance products that save time, simplify the process, and empower everyone—from traditional homemakers to GenZ—to handle laundry confidently, while keeping sustainability at our core."
Our Story
Ecosys was born from a simple question: Why is laundry still so complicated?
In 2023, childhood friends and CA batchmates Sumit Goyal and Chirag Dangi reunited with a shared mission—to fix India's broken laundry experience. What started as late-night conversations in their RVG Hostel dorm room in 2011 evolved into a vision to create products that actually make life easier.
Sumit, who moved from his village Shri Madhopur near Jaipur to Mumbai in 2010 with nothing but ambition, learned the hard way what it takes to build from scratch. After attempting textile exports and running an app-based milk trading business, he discovered the laundry pods opportunity and spent years perfecting the formulation before deciding to scale.
Chirag, armed with CA, CFA, CS, and FRM qualifications, spent years in equity research and private equity at Brookfield, evaluating ₹500cr+ deals. But when Sumit approached him in 2023, he left his corporate career to bet on something more meaningful—building a brand that could touch millions of Indian homes.
What Makes Us Different
We're not just another detergent brand. We're challenging the status quo set by giants like HUL and P&G, who've avoided scaling pods to protect their existing businesses. Ecosys exists to prove that Indian consumers—whether a traditional homemaker in tier-2 cities or a young professional in Mumbai—deserve:
- Real convenience: One pod replaces detergent, stain remover, brightener, softener, and fragrance booster
- Superior performance: Our formulation beats legacy brands in blind tests
- Genuine sustainability: Biodegradable ingredients, plastic-free packaging, concentrated formulas with zero water waste
- Democratic laundry: So simple that kids, men, and first-timers can do laundry confidently
Our Journey So Far
From our first customer to 50,000+ households today, we're building more than a brand—we're starting a movement. We're proving that you don't need massive advertising budgets to win when you have a genuinely better product and a mission people believe in.
As we expand our range with new fragrances, pretreat solutions, instant stain removers, and more, our commitment remains unchanged: make laundry effortless, effective, and eco-conscious.
Join us in redefining laundry for India.
Did You Know?
